Ethical Bridal Lingerie


For some of us, our wedding is the first time we ever consider buying lingerie, for others it's just another exciting opportunity to add to a curated collection. Either way, wedding lingerie is designed to make us feel damn fine on a very special day and we think that should start from the moment we purchase it. 

With large lingerie retailers like Victoria's Secret being connected to child labour and poor factory conditions (see pg.15) , we started hunting for lingerie  that would make us feel good when we wear it AND when we buy it.

We've listed ethical lingerie brands that love people, the planet, and brides! All of the companies listed sell wedding and honeymoon lingerie (shades of white, lacy, flirty and extra sassy details), as well as any occasion lingerie.

Whether you're a bride looking for ethical wedding lingerie or someone looking to ethically update their lingerie collection, there's options for you! 

All images feature lingerie from Azura Bay photographed by Vian Esterhuizen, modelling, make up, and styling by Krizia.


Canadian Ethical Lingerie

Azura Bay

Azura Bay is a collection of luxurious and socially conscious lingerie, swim and loungewear. Based in Winnipeg, they have vetted a selection of brands that are woman-owned, ethically made, eco friendly, handmade and Canadian made and included them in an all-in-one online store to make shopping ethically easy! They take this socially conscious mindset even further by donating a portion of all purchases to charity and exclusively use green packaging.  

Their online wedding boutique features gorgeous and sexy ethical lingerie from a variety of brands, a one stop shop for all of your lingerie desires! Azura Bay offers a selection of extended sizes, based on the options that the brands they carry offer. Contact them if you need support in finding their options for extended sizing.

With Love Lingerie

With Love Lingerie handcrafts lingerie influenced by current fashion trends and fused with classic style. They draw upon a range of styles from old Hollywood glamour to 40s and 50s pinup to mesh, straps and cut outs. They are devoted to ethical and slow fashion through things like keeping all production in Canada and maintaining fair labour practices. They offer custom sizing and colours, ensuring every one can find their perfect lingerie pieces.

Ohhh Lulu Lingerie

Custom Bridal Set

Adjustable Lace Choker

Canadian-made Ohhh Lulu lingerie features feminine prints and vintage patterns in custom sizing. The pieces are carefully cut, crafted and packaged by the owner and designer herself. Ohh Lulu features a made to order bridal set and adjustable lace choker for their wedding-minded customers.

Made in the USA Ethical Lingerie

Hanky Panky

Hanky Panky is known for their signature fit, feel and long lasting pieces. Their items are made in the USA and they are dedicated to the highest quality craftsmanship. In fact, they claim to have the most comfortable thong in the world, described as "lace butter"! 

Uye Surana

Bridal Set

Based in NYC, Uye Surana creates sweetly seductive and dreamy lingerie that is meticulously crafted in their NYC studio. They aim for comfortable and beautiful pieces while valuing slow fashion, setting sustainable production goals, and representing more body types and people than are currently represented in the fashion industry. Their small batch production means no over production which means much less waste! 

Uye Surana features band and cup sizes 28-42 A-H, and sizes XS-3XL in all other pieces! They also offer custom sizing for all bras and bralettes.


Made in Europe Ethical Lingerie


Based in Berlin, Anekdot might be the up-cycle queens of the lingerie world! Using materials leftover from other brands off cuts, dead stock and trimmings, they create handcrafted one of a kind pieces. Anekdot flips the script on the fashion world by designing items based on materials they already have, instead of searching for materials to fit their design. Using leftover materials means all of their products are limited edition and truly unique. Their motto is "going against mass produced mediocrity"!