Conscious Style

Ethical Swimwear: The Search is Over!

On the journey to intentionally switch our entire wardrobes to ethically made pieces, swimwear has been one of the most inspiring items to look for. Not only are our favourite ethical swimwear brands intentional about ethical production, they also go out of their way to be inclusive with their styles and sizing while ensuring the pieces are versatile for all kinds of water loving activities. We've found 7 ethical swimwear brands that are making us swoon.

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7 Ethical Canadian Underwear Brands

Because we LOVE supporting local, we've created a list of 7 Canadian underwear brands. We also added a couple internationally made brands that we are intrigued by, as well as tips to shopping for underwear online. Read today's post to get started on supporting ethically and locally made underwear!

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How to Shop Vintage ft. Velour Clothing

Marvellously unique and meticulously curated, Velour Clothing Exchange is a long awaited addition to Calgary’s shopping scene. The shop features vintage and vintage-inspired clothing at fair prices in a comfortable, minimalist space on 17th avenue. Myra, the visionary behind the boutique and long-time vintage clothing aficionado collaborated with us to share with you the ins and outs of shopping vintage like a pro. We’ve included pictures of our favourite outfits from a recent vintage hunt we went on at Velour!

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​Clothing Swaps: Community + Conscious Shopping

Gingerly, you slide each garment laden hanger along the clothing rack as the murmurs of other fashion savvy individuals hum in the background. Out of the corner of your eye you catch a glimpse of it. You briskly slide the hanger over to get a full view. You let the soft fabric fill your palm as you examine the cut and size of the piece. Your heart flutters. You have been looking for a dress like this for ages. 

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Shop YYC: Buttercream Clothing

Sweet, delicious, soft and delightful come to mind when one thinks of the word buttercream. All of these enticing words are an apt description of Calgary's own Buttercream Clothing. Designed and produced in Calgary and Kelowna, Buttercream Clothing is swiftly becoming a staple in the Calgary-maker scene. An obvious favourite at Alberta markets as well as impressive international popularity, it's a brand we are always keeping our eye on.

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Shop Smart: Checking for Quality

It's a bitter pill to swallow when a newly purchased top starts falling apart at the seams before we even get to debut it at work, when the buttons of our new cardigan instantly unravel at the touch of a rowdy toddler, or when jeans go from perfect fit to saggy bottom bummer. One may find themselves thinking "Did I buy these clothes for life or to hang, untouched, in a museum?!?"

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Shop Smart: 1 Top, 6 Outfits

In this post we are featuring Free Label's Betty Tank and Johnny Tee as a high quality basic that can transition between many different outfits and occasions using timeless investment pieces and a few trendy items.  Free Label's pieces are created in small batches to reduce waste and made using Earth-friendly materials including bamboo and organic cotton. Their production takes place in Vancouver and Toronto where their team is paid fair wages in a safe working environment. To top it all off, their tops are soft, comfortable and versatile!

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