Why Ethical?

Why Shop Local?

"Shopping local" is a phrase that is permeating our culture, one may even say it's what the hip kids are doing these days. We all know shopping local is probably a good idea, but why exactly is it so great? Does it really make a difference? We’ve talked to a couple local Calgarian experts to find out exactly how choosing to shop locally impacts our community

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How to Survive Ethical Fashion

The idea of shopping ethically for clothing is a noble one, but for a lot of us, actually carrying out this idea can seem daunting. We can relate to having questions like.. Where can I find these "ethical clothes"? Aren't they expensive? How do I know if they're ethical? What does ethical even mean?!

After committing ourselves to a year of shopping ethically for clothes, we've learned a few ways to make surviving ethical shopping a little easier...

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Finding the Story Behind Your Clothes

From unacceptable working conditions to the release of hazardous and copious amounts of waste - we are all aware to some degree that most of the clothes available to us are harbouring some dirty secrets. Stories of the garment industry are always disturbing, however they usually lack any practical ways to find out how specific brands we have come to love are contributing to making the industry better or worse. When the only production information you can find about a piece of clothing is a tiny tag that says "Made in China" it can feel impossible to ever really know the story behind your clothes.

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Documentary: Traceable

Discover how extraordinary the world of fashion could be if we started valuing the makers of our clothes and the ancient production practices they have to make clothes into remarkable pieces of art. Learn hard truths behind the fashion industry and follow the fascinating journey of inspiring designer Laura Siegel who personally travels to India every year to design high fashion artisan pieces alongside the highly skilled and creative hands of South Asia. 

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Documentary: Worn Wear

Set on a backdrop of magnificent Earthly wonders, the film shares how several individuals have seen their Patagonia garments stand the test of time while they come to realize how important it is for us to decrease our impact on the planet by buying less. Not only does buying high quality, consciously made clothing decrease our impact on the environment, it allows us to pass cherished memories experienced in the long-lasting garment down for generations.

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Documentary: Unravel

In just 14 minutes, this mini-documentary offers an eye opening perspective to where some of our clothing waste goes, how it's recycled and how these mounds and mounds of textile waste perplex and amuse the women processing them each day.

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Recycle Your Clothes, Save the World!

These days it is possible to produce clothing at increasingly lower prices thanks to the vast outsourcing of labour and materials to developing countries. Clothing prices are often so low that consumers are able to think of the clothing as disposable. The term "fast fashion" has risen from this type of consumption, where clothing is likened to fast food…quick, cheap and not very healthy.

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The True Cost Documentary

The film offers expert opinions, thought provoking imagery and intriguing first hand stories from garment workers. We admire The True Cost for stirring their viewer to consider the people behind our clothes, but at the same time we think it only reveals the tip of the iceberg when it comes to the garment industry and the alternative options available for the conscious shopper.

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