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Our Mission:

To provide resources that empower and inspire Canadians to curate a conscious lifestyle through the exploration of ethical fashion, conscious cosmetics and zero waste products and strategies.


Our Readers Are…

  • 25 - 34 years old

  • 84% Female

  • 81% in Canada

  • Social justice oriented

  • Love supporting Canadian makers and brands

Our Values…

  • Sustainability

  • Transparency

  • Supporting Canadian businesses

  • Financial accessibility

  • Inclusivity (body type, ethnicity)


Our Traffic…


Based on the past 12 months

Average Monthly Viewers: 625 (620 unique)
Average Monthly Page Views: 1084

Based on past 6 months

Average Monthly Viewers: 740 (729 unique)
Average Monthly Page Views: 1306


Instagram: 1570 followers
Twitter: 215 followers
Facebook: 360 followers





Our partners value…

Transparency, fair trade & ethical labour practices, sourcing natural & organic materials, Canadian made production, minimal or zero waste, and giving back to communities & charities